If I only went to the grocery store once a week it would be a small miracle.

In fact, if I only went twice… it would be impressive. Alas…. it seems I live there.  I’m always heading back for this…or for that.  You know what I mean, right?  You make a list, but forget something complicated, like bread.  Or your kids suddenly eat their body weight in oranges and need more.  On Wednesday.

Or even better… that new dinner recipe you were going to try out for the first time?  Well, naturally you forgot one of the ingredients.  And you realize it as you start to gather everything together to cook.

Such is the life of a fancy-food-shopping-making-and-preparing-mom.

So, it would make sense that I’m always looking for ways to simplify. And since I don’t have anyone to shop FOR me… the next best thing is to turn to the experts to make the process not only easier, less expensive (YES!  LESS EXPENSIVE!) but more in line with the healthy goals I have for my family.  If I’m honest, when I’m in a hurry, the things I reach for aren’t always at the top of the ‘good for you’ list.

Does the name Phil Lempert ring a bell? Known as “The Supermarket Guru”, Lempert is a food marketing expert and correspondent for the Today Show who helps families to understand food trends, save money and aim for healthier eating.  He is also a spokesperson for ConAgra Foods and a weekly contributor to their new site, The Dish.  Weekly he tackles a new topic, ranging from Holiday Food Safety to Milk Alternatives for families trying to cut down on milk consumption.

Each expert on the site can be contacted with questions and suggestions, so if there is a topic I would like him to address, I could certainly email to request he put explore it.  Little does he know I’m making my own list.

Disclosure: I have worked closely with Con Agra on the launch of The Dish and have been compensated for my time.