The Entrepreneur Equation by Carol Roth – A Pre-Launch

I have a daughter.

Her name is Delaney.  She is sweet, sassy and six years old.

If you have visited with me here before, you already know this.  You may also know that I considering parenting both the most amazing and most wickedly challenging thing I have ever done.  I want desperately to raise a strong, self-confident little girl – one who truly believes in her soul that she can do absolutely anything she wants to do.

I want her to know she doesn’t have to choose between being pretty and smart.  And that ‘pretty’ will also mean she is ‘pretty funny’, ‘pretty silly’, and ‘pretty good at a whole lot of things’.  I hope that I can be the example she needs to achieve her dreams.

I’m lucky to have friends, brilliant-follow-your-dreams-be-smart-AND-beautiful kind of friends who continuously prove to me that my wishes for Delaney are not unreasonable.

I have one such friend I simply must tell you about.

Carol Roth.

I could tell you she has an incredible business mind.  I could tell you she has been on dozens of radio programs as well as been a guest on MSNBC, Fox News and Fox and Friends. I could tell you she is one of the most loyal and supportive people I have been lucky enough to know. And I don’t have to tell you she is lovely.

But, what I really want to share with you right now is her brand new book, The Entrepreneur Equation. I love this book. It isn’t your standard, ‘how to become an entrepreneur in 12 easy steps’…. instead Carol helps the would-be entrepreneur answer the question, ‘should I’ tackle starting a business?  You’ve likely heard the numbers – 90% of businesses fail in the first five years and 60% don’t earn a profit over their lifetime.

Carol can keep you from becoming a statistic.

And she isn’t going to coddle you while she does it. (one of my favorite things about her)  She is a ‘tell-it-like-it-is’ kind of woman.  With a combination of wit and sass, business savvy and honesty, Carol delivers what any entrepreneur or business owner needs to achieve their goals.

Carol shows readers how to:

  • Decide if your motivation to start a business is truly practical
  • Evaluate the risks and rewards of a new or existing business idea
  • Assess if the timing is right
  • Acquire the tools you need to increase your likelihood of success.

The Entrepreneur Equation doesn’t officially launch until the beginning of March – but this week – a special pre-lanuch event benefits Score.org – a non-profit with the goal of growing one-million successful businesses by 2017.  For every book sold this week, Carol will be donating a book to Score.  (Love this woman!)  In addition to this, for anyone who buys the book this week,  Carol has planned a creative series of giveaways: an exclusive 3-part Audio Series: Strategies for Getting Your Company, Your Product or Yourself on TV & Other Free Press! with Emmy award winners, TV anchors and PR veterans…..as well as generous prizes offered by entrepreneurs you respect and admire, including Alexis Neely, Liz Strauss, Michael Port and many more.

Oh and one more thing….  something, I bet you haven’t seen before… Carol – always unexpected, always true to herself – has done something unique.  She has a limited addition The Entrepreneur Equation Fashion Doll to accompany the release of her book.  It is likely she is the first business strategist to have her own Fashion Doll, but she did it for a few reasons – like her brand – this strategy is bold and provocative, using the doll allows her to demonstrate an element of successful entrepreneurship – using your network (including one of Carol’s favorite clients – Integrity Toys – who created the doll for her) AND, in Carol’s words, ” it is part of my effort to bust the myth that women have to choose between being either smart or attractive. They can be both.” With every pre-order purchase or donation of 10 books, a doll will be given.

Carol is a living example of that.

The bonuses for the Pre-Launch week are good for this week only – from February 14th- 18th.

I was not compensated for writing this post about Carol – I am sharing her and her book with you because I want to and because I truly believe she has, within her book, the answers entrepreneurs need to succeed.

The EVOlution of Intention. Inspired by Liz Strauss and Carol Roth.

I collect inspiration like other people hoard coins, or American Girl dolls, or signed baseballs or those silly little Precious Moments.

And by ‘collect’ I mean seek out, absorb, implement.

I read voraciously.  I listen deeply.  I watch others who do things well.  I think all.the.time.

So naturally, if given the opportunity, I will listen to and take the advice of successful people.

Enter Liz Strauss, Carol Roth and Ghennipher Weeks.  Do you know them?  Well, you should.  Not because they are amazing and successful.  Not because they know how to buckle down and work for what they want, not because they tell you that you are wonderful (they won’t unless they mean it)

But simply, because they are real and they have earned their following by being honest and forcing those of us who listen to take a long hard look in the mirror. Carol’s tagline is ‘sunshine and puppy-dogs not included’ – and she means it.

But let’s focus on my collection of inspiration.  I entered the “Doing Business in a Social Media World’ session at EVO (Evolution of Women in Social Media Conference) this past weekend with my imaginary cocktail shaker….prepped to gather the ingredients I would need to move forward, ready to shake them into the concoction that would make sense for me.

I walked away irresistible (Liz’s word – and what she demanded of us).  My shaker was filled with strategy, the value of my time, heart, and intention.

I’ll explain.

When I stop to consider where I am in this wild and wonderful world of blogging and social media, I know a few things:

  • I work hard.  Late nights and long hours don’t phase me.
  • I adore this wild, wild west that is social media
  • Having been a traditional journalist, my approach to everything I do is tinged with my experience – and that makes me stronger.  Story-telling is where my heart is.
  • I aim to operate as a professional.  The ‘me’ you see online is the same ‘me’ you get in person.
  • I love video.  And by love, I mean adore-can’t-live-without.  It is a vehicle to share the ‘real me’.  It is a story-telling tool.  I believe it is the future.

However….(this is where the cocktail shaker is coming in handy – during the assessment and subsequent attack on my flaws)

  • I can’t always claim to have worked smart.
  • I have had no business plan.  That’s right – none.
  • I have often fallen in to the category of dreamer, not doer.
  • I have failed to value my time, making it impossible for others to do so.

But this changes now.

Shake.  Stir.  Pour.

Liz and Carol asked if anyone was willing to pronounce themselves irresistible and state their intention (note:  the difference between a dream and a goal?  INTENTION)

I will confess.  I hesitated.

Enter inner dialogue:

If I say it out loud, it becomes more than a pipe dream, it becomes my responsibility.  If I say it out loud someone might remember and ask me about it.  What if I haven’t done it?  What if I haven’t even put my foot on the yellow brick road? What if…what if…what if.  Now wait a minute, Danielle, what are you really afraid of?  This is the first step.  Without the responsibility, without allowing for the input and guidance of others, without intention, you have nothing.

I raised my hand, I gripped the microphone.  And, in front of 75 odd people – some I know and some I don’t, I said, “This has always been my dream.  I would love to have a television show focused on telling people’s stories – average, everyday people.  We all have a story.  We all have something to learn from each other – and I want to be the one sharing those stories.  The caveat with the show – it will have to ‘give back’. ”

What does that ‘giving back’ look like?

I want to put computers in classrooms, food in the bellies of kids, provide cars for people to get to work, award scholarships to allow kids to go to college, bring military men and women home to see their families, grant wishes for kids who won’t live to grow up…..and so on and so on.

It is both a specific goal and a broad one.

It is my intention.