It is hard to believe this baby has been a year in the making, but it was last Summer that the wonderful Ellen Gerstein, then with our current publisher Wiley, approached my co-author, Aliza Sherman and I about writing another book together. She and Acquisitions Editor, Amy Fandrei thought Social Media Engagement for Dummies was the perfect fit for the two of us.
And so began a year process that included our official pitch, a contract, three hard months of writing (yes – we wrote the nearly 400 page book in three months), then editing and now to holding it in our sweet little hands – and well, the potential for YOU to do the same if you think it is the right fit. For Aliza and I, it felt like the ‘right moment’ – Aliza spends many of her days teaching clients how to best utilize this amazing space to be the best version of themselves to engage with their community and I LIVE social media engagement every day – on behalf of my own brand and the brands with whom I team up for partnerships and storytelling.
This book is the culmination of late nights and eating binges, of research and living in the social-media-moment. And I am extremely proud of it. This video will share a few of my thoughts.