I first entered this space close to eight years ago. In that time, I have learned a few things (many via mistakes) that I believe have made me better at my craft and stronger – both professionally and personally.
It is crucial to be true to yourself. It sounds cliche, I know. But it is so easy to fall into an attempt to mirror another’s success. Is ‘funny’ getting attention, page views and partnerships? Then be FUNNY. Is Pinterest an incredible traffic driver for people you know? MASTER PINTEREST. Is success buried in short posts? In long form memoirs? In video or podcasts? In webinars and affiliate marketing?
Yes….for all of the above, but that doesn’t necessarily make any of those paths are the right one for you.
Which is why I have but three pieces of advice:
- Continue to be open to learning. Every week. Every day.
- Surround yourself by people who make you better, smarter, stronger and supported.
- And most importantly: Show Up.
I have found the people I most admire in both the social and digital sphere and those in lifestyle and parenting (a bridge I regularly trudge back and forth upon) are those who consider themselves perpetual students – of work, of life, of relationships. They love to learn, try new platforms, experiment with the work they adore. They recognize they make mistakes, they learn by ‘doing’ and always pick up the pieces to start over.
I can’t stress enough the importance of having a tribe of people who will give you sound advice, support your work and dreams and be honest enough to let you know when you are on the wrong path.
Show up. Meet your people face-to-face. Exchange ideas. Sit in a room surrounded by your peers and soak it all up. I’ve been attending conferences since 2008. Some blogging. Some social media. Some advertising and marketing. Some think-tank-motivational. Yet every one of them has allowed me to improve, has lead to invaluable partnerships and has continued to build this business I enjoy.
So… I’m doing it again…heading to New Media Expo in Las Vegas and April. And I think you should join me.
Because you will learn from brilliant minds – more than 175 of them will be present teaching, coaching, motivating and reminding you (and me) why we do this work every day.
Because you will be surrounded by people – in sessions, in the hallway, in the expo, at the events – who not only make you better, but are excited to do so. Just think of how many people you can meet for the first time, or take the opportunity to reconnect.
Because showing up makes you memorable, it pushes you to engage, to ask questions and seek answers. Because showing up helps you to connect with your next partner, your next client, the next person to be in your tribe.
In only a matter of three days, more than 140 sessions will educate you about content creation, distribution, monetization and so-very-much networking. There are conversations about podcasting and web TV, search marketing and syndication, affiliate programs, direct marketing and ad networks, and SO. MUCH. MORE.
I’ve attended New Media Expo in the past and have always walked away more prepared to tackle my business.
This year, as an extra bonus NMX will be co-located with NABShow. For those who don’t know, (the journalist and broadcaster in me is giddy) NAB Show is an annual collective for the National Association of Broadcasters. This event draws some 97,000 attendees. More opportunities to learn and network with bothtraditional and new media content creators. Brilliant.
Excited? Ready to register? Good. Since I have partnered with both #NMX and Type-A Parent to attend, I’ve been given a little fun to share with you: a 20% discount code. Head here and when you register, enter dsmith20.
And when you do register (or if you are already registered) make sure you let me know you will be there. I’d love to connect.